Recently, Yangguofu was honored with two prestigious awards in recognition of its sustained commitment to the restaurant industry and outstanding market performance: Forbes China’s “2026 Consumer Sector Value Enterprise of the Year” and Frost & Sullivan China’s “2026 Consumer Sector Outstanding Chain Brand.”
The “2026 Consumer Sector Value Enterprise of the Year” award was initiated by Forbes China, a globally renowned business media organization. The selection focuses on companies’ overall strength across dimensions including brand value, market performance, innovation capabilities, and sustainable development, making it one of the most authoritative annual rankings in the consumer sector.
The “2026 Consumer Sector Outstanding Chain Brand” award was jointly evaluated by Frost & Sullivan, an internationally recognized consulting firm, and industry organizations. It recognizes leading brands that have demonstrated outstanding performance in chain operations, standardization, and market expansion.
Forging Enterprise Value Through Deep Industry Expertise
Yangguofu’s recognition as a Forbes China “Consumer Sector Value Enterprise of the Year” represents significant recognition of the Group’s continued investment and systematic breakthroughs across its industrial value chain.
Since its establishment in 2003, Yangguofu has undergone 22 years of development, growing from a small street-side restaurant in Harbin into an international food and beverage group spanning two major business segments: restaurant operations and retail.
On the manufacturing side, Yangguofu has built the world’s first intelligent manufacturing factory dedicated to Malatang in Chengdu. Focusing on the production of soup bases and core broths, the factory has established an intelligent manufacturing system covering ingredient blending, filling, packaging, conveying, warehousing, and other processes. Key production stages are controlled through automation and digital technologies, ensuring consistent product quality across global markets.
On the product side, Yangguofu has drawn on the traditions of Eastern food and wellness culture. Based on bone broth, it innovatively incorporates more than 15 herbal ingredients and pioneered “Malatang with drinkable soup,” elevating Malatang from a street-side snack into a mainstream fast-food option and redefining the value proposition of the entire category.
Previously, Yangguofu had received four authoritative market-position certifications from leading market research institutions: “King of Oriental Malatang,” “King of Chinese Malatang,” “Pioneer of Herbal Bone Broth Malatang,” and “World’s First Intelligent Manufacturing Factory for Malatang.” These certifications provide authoritative recognition of the Group’s comprehensive strength across multiple dimensions, including market scale, product innovation, and industrial upgrading.
Building Brand Momentum Through Standardized Operations
The Yang Guo Fu Malatang brand’s recognition as Frost & Sullivan China’s “2026 Consumer Sector Outstanding Chain Brand” is strong evidence of its deep-rooted expertise and accumulated strengths in the Chinese fast-food sector.
Following years of steady development, Yang Guo Fu Malatang has established a vast global network of nearly 7,000 stores. The brand relies on a unified, standardized, and highly scalable franchise model, supported by its self-built intelligent factory and modern supply chain system. From upstream ingredient cultivation bases that establish a strong food safety foundation at the source, to intelligent factories that ensure consistent quality throughout production, and finally to a mature chain operating system that delivers high-quality products precisely to consumers, Yang Guo Fu Malatang has fulfilled its commitment to “consistent flavor across every store.”
In terms of international expansion, Yang Guo Fu Malatang has successfully entered 26 countries and regions, including the United States, the United Kingdom, Japan, and Singapore, with nearly 200 overseas stores. This demonstrates the global adaptability of Chinese Malatang as a food category.
According to research data from CIC, based on data as of November 30, 2025, Yang Guo Fu Malatang ranked first globally in terms of the number of Malatang stores, earning its reputation as the true “King of Malatang.”
Guinness World Records Official Challenge | Yang Guo Fu × Guinness World Records — Largest Malatang Tasting Event Successfully Completed!
In January this year, Yang Guo Fu Malatang successfully challenged the Guinness World Records title for the “Largest Malatang Tasting Event” in Shanghai. A total of 258 challengers sampled three herbal soup bases together, creating a globally watched culinary event that showcased the strength and confidence of a Chinese brand to the world.
Looking Ahead, the Journey Continues
These two major honors are not only recognition, but also a new starting point for the journey ahead. Yangguofu will continue to uphold its core values of “Sustained Health, Shared Success, Gratitude and Responsibility,” remain deeply committed to its core restaurant business, and accelerate its global expansion strategy. By strengthening its quality foundation through intelligent manufacturing and expanding its brand footprint through standardized operations, Yangguofu is committed to reassuring a healthy dining experience to consumers around the world.
With Malatang carrying the essence of Eastern food culture, Yangguofu aims to make its delicious flavors a universal language that needs no translation, contributing to a more prosperous and vibrant new era of international expansion for Chinese restaurant brands.