YANGGUOFU MALATANG

Group Overview

Founded in 2003, YANGGUOFU has grown over the past 23 years into a leading Chinese fast-casual dining brand recognized by consumers across China. Today, YANGGUOFU Group operates across two core businesses: restaurant operations and retail. Through our own smart, modern manufacturing facilities and an integrated supply chain, we uphold rigorous food safety standards. Our unified, standardized and scalable franchise model has enabled us to build a restaurant network spanning China and international markets.

Today, YANGGUOFU Malatang has nearly 7,000 locations worldwide, with a presence across 34 provincial-level regions in China and 26 countries and regions including the United States, United Kingdom, France, Germany, Australia, Japan and Singapore.

Guided by our core values of Sustained Health, Shared Success, Gratitude & Responsibility, YANGGUOFU Group is committed to delivering a safe, wholesome and enjoyable dining experience to consumers worldwide while creating shared value with our partners. We continuously refine and expand our Malatang recipes, pioneering a “drinkable Malatang” experience, an innovative weight-based self-selection model and a “one pot per person” cooking format. Together, these innovations have helped define the modern Malatang category and elevate the customer experience. Operationally, we have built a comprehensive franchise system and our own smart manufacturing facilities to safeguard food safety and service quality, ensuring a consistent taste and experience across our global stores.

Brand Founders

Mr. Yang Guofu

Founder, YANGGUOFU Group

In 2003, Mr. Yang Guofu and his wife, Ms. Zhu Dongbo, opened the first “Yang’s Malatang” on Yonghe Street in Harbin. After countless rounds of recipe refinement, Mr. Yang developed the signature Herbal Bone Broth, bringing a new focus on wellness and standardization to the Malatang category. Over the past two decades, the couple has led the team in growing the brand from a neighborhood shop into a nationwide and global business.

Mr. Yang Guofu has served as Executive Vice Chairman of the China Cuisine Association and was recognized by Forbes China as a “Leading Figure of the Year in the Greater Bay Area.” He has also received honors including “Pujiang Entrepreneur” from the People’s Government of Pujiang Town, Minhang District, Shanghai, and “Outstanding Private Entrepreneur of Pidu District, Chengdu” from the People’s Government of Pidu District, Chengdu.

Ms. Zhu Dongbo

Co-Founder, Vice Chairwoman & Chief Sustainability Officer, YANGGUOFU Group

As Co-Founder, Ms. Zhu Dongbo has played a key role in shaping YANGGUOFU Group’s business model, optimizing its product portfolio and building its supply chain system. She is currently based at the Group’s International Headquarters in Singapore, where she oversees the execution of long-term strategy and global expansion initiatives.

As Chief Sustainability Officer, Ms. Zhu Dongbo has consistently integrated sustainability into YANGGUOFU Group’s core strategy. She has long supported charitable initiatives, making donations of funds and supplies to organizations including the Red Cross Society of China, and organizing charitable fundraising campaigns on behalf of the Group during the COVID-19 pandemic.

Brand Journey

International Headquarters

On October 27, 2023, YGF Blessing Pte. Ltd. was officially established in Singapore.
YANGGUOFU Group’s International Headquarters (IHQ) oversees operations in Singapore and markets outside mainland China.
Over the next three years, YANGGUOFU Group plans to use Singapore as a strategic hub to steadily advance its global expansion and further elevate the influence of Chinese cuisine worldwide.

Core Functions of the Singapore Entity

01

Global Trading Center

02

Supply Chain Management

03

Marketing Strategy Management

04

R&D

(Including the test laboratory in Singapore)

05

International Intellectual Property Management Center

06

International Headquarters Functions

Internationally Advanced Smart Factory

43000sqm

43,000 sq. m. of total floor area

RMB 500million

Nearly RMB 500 million invested

12,000stores

Capacity to serve 12,000 stores

65%

65% of factory equipment is imported

With an industry-leading investment of nearly RMB 500 million, we built a 43,000-square-meter smart R&D and manufacturing base in Chengdu,
creating an end-to-end quality assurance system from source to finished product.

Global Standards · Advanced Infrastructure

The facility is equipped with world-class smart manufacturing systems from Germany, the Netherlands, Japan, Switzerland and other countries, with imported equipment accounting for 65% of the total. The facility uses EU food-grade 316L/304 stainless steel throughout and produces core ingredients in a pharmaceutical-grade clean environment with 300,000-class air purification, ensuring product purity and safety.

Certified Smart Manufacturing · Trusted Standards

Recognized by China’s Ministry of Industry and Information Technology as a Smart Manufacturing Demonstration Facility, we use a customized intelligent management system and Siemens PLC controls to automate key production processes, systematically manage ten major manufacturing stages and ensure precision, efficiency and traceability.

Rigorous Quality Control · Safety First

Our in-house laboratory, backed by an investment of over RMB 20 million, is equipped to conduct more than 300 types of tests. Combined with internationally recognized systems and certifications including HACCP, ISO 22000, FSSC 22000 and BRC, we maintain rigorous quality control from raw materials to finished products, with food safety controls exceeding national standards.

Scale That Delivers · Reliable Supply

Designed to supply broth bases and seasonings for more than 12,000 stores, the factory provides stable, standardized output at scale, empowering our partners with reliable supply and delivering excellence in both quality and volume.

Supply Chain Strength

Global Fulfillment Hub Network · Strengthening Our Distribution Advantage

We have established five overseas fulfillment hubs across the U.S. East Coast, U.S. West Coast, Europe, the UK and Japan, creating an integrated warehousing and distribution network across our core markets.

International Certifications

YANGGUOFU Achieves Dual Halal Recognition from JAKIM & BPJPH

YANGGUOFU ACHIEVES DUAL HALAL RECOGNITION BY JAKIM & BPJPH

Statement: This certification was issued by SSPY. JAKIM in Malaysia and BPJPH in Indonesia are internationally recognized halal authorities. The certification applies to specific certified products manufactured by Sichuan YANGGUOFU Food Co., Ltd.

Awards & Recognition

For more than two decades, YANGGUOFU Group has earned broad recognition from the industry and consumers through its brand strength, innovation and global presence.

Forbes China
Annual Value Enterprise in Consumer Sector

2026

Frost & Sullivan China
Annual Outstanding Chain Brand in Consumer Sector

2026

Forbes China
Annual Value Brand in Consumer Sector

2025

CIC Consulting
No.1 Global Malatang Store Count¹

2025

Maxin Consulting
Yang Guofu China’s Malatang King³

2025

Maxin Consulting
Yang Guofu Pioneer of Herbal Bone Broth Malatang⁵

2025

Maxin Consulting
Yang Guofu World’s First Malatang Smart Manufacturing Plant⁶

2025

China Cuisine Association
Annual China Hot Pot TOP100

2025

Meituan
2025 Meituan Charity Brand

2025

CIC Consulting
Serving 2+ Billion Visits over 20 Years²

2024

Maxin Consulting
Yang Guofu Eastern Malatang King⁴

2025

Frost & Sullivan China Chain
Annual Outstanding CEO/Leader Award

2024

Hurun Report
Hurun China Food & Beverage Brand TOP100

2024

Meituan
Qingshan Charity Merchant

2024

Meituan
Annual Charity Brand at Foodservice Summit

2024

1. Source: Based on CIC’s research into the global Malatang industry, completed in January 2026. Malatang refers to a traditional Chinese snack originating in Leshan, China.
2. Source: CIC Consulting, based on its review of YANGGUOFU’s number of customer visits served in China from 2003 to 2023. Research completed in May 2024.
3. Source: Shangpu Consulting Group. Based on research involving industry experts and companies, comparing the overall performance of Chinese Malatang brands across all channels globally, YANGGUOFU was recognized as the “King of Chinese Malatang.” Statistical period: December 1, 2024–November 30, 2025. Research completed in December 2025.
4. Source: Shangpu Consulting Group. Based on research involving industry experts and companies, comparing the overall performance of Eastern-style Malatang brands across all channels globally, YANGGUOFU was recognized as the “King of Eastern Malatang.” Statistical period: December 1, 2024–November 30, 2025. Research completed in December 2025.
5. Source: Shangpu Consulting Group. Based on research involving industry experts and companies, comparing the launch timing and innovation of Herbal Bone Broth Malatang products containing more than 15 herbal ingredients across China, excluding Hong Kong, Macao and Taiwan, YANGGUOFU was recognized as the pioneer of Herbal Bone Broth Malatang with more than 15 herbal ingredients. Statistical period: From the emergence of the Herbal Bone Broth Malatang industry in China through December 30, 2025. Research completed in December 2025.
6. Source: Shangpu Consulting Group. Based on research involving industry experts and companies, comparing the establishment dates and innovations of Malatang smart manufacturing facilities worldwide, YANGGUOFU was recognized as operating the world’s first smart manufacturing factory dedicated to Malatang. Statistical period: From the emergence of the global Malatang smart manufacturing industry through December 11, 2025. Research completed in December 2025.