YANGGUOFU

YANGGUOFU

Founder & Chairman

Chairman, Hot Pot Committee, China Cuisine Association

Since opening the first Malatang store in 2003, over 23 years YANGGUOFU has grown to nearly 7,000 locations across more than 25 countries and regions. Drawing on the scalability of hot pot and fast-casual dining, YANGGUOFU pioneered and redefined the modern Malatang category. The brand continuously reshapes the market around evolving consumer occasions. With deep insight into the Malatang market and extensive experience across the value chain, it remains committed to the product philosophy of Health, Craftsmanship and Well-being, contributing to the continued development of China’s food and beverage industry.